THE CHALLENGE:
ElectricForAll.org is a powerful website that is full of useful tools to help car buyers learn about the reasons to go electric. But a handful of outdated myths and misperceptions were keeping people from even considering EVs in the first place.
THE SOLUTION:
We implemented a comprehensive research plan to identify the top EV myths among consumers. We then identified the key myths that automakers are not addressing in their advertising. Finally, we developed an iconic campaign to systematically bust those myths and drive traffic to the website in the process. We worked with comedian and director Eric André (The Eric André Show, Bad Trip) to keep it light and entertaining.
THE RESULTS:
On the heels of two previously successful campaigns for ElectricForAll.org, we had high benchmarks for this campaign—which we are eclipsing:
- 50 million video views (3x benchmarks)
- One million site visits (3x benchmarks)
- 89% brand linkage
- 75% positive appeal
- 70% of our audience are more likely to purchase an EV
- Shortlist at The One Show
- Honored in Lurzer’s Archive magazine
MYTHS BUSTING MYTHS “TOOTH FAIRY” VIDEO
MYTHS BUSTING MYTHS “SASQUATCH” VIDEO
MYTHS BUSTING MYTHS “UNICORN” VIDEO
TIKTOK “HEY KID”
TIKTOK “TOOTH FAIRY”
TIKTOK “SASQUATCH”
