#HAPPYMONDAY “CALL YOUR BOSS” LAUNCH VIDEO
No one wants to work on the Monday after the big game.
Robert Downey Jr. and happy™ coffee are here to help. To promote the launch of happy™, we worked with Robert to engage his huge social media following with a one-of-a-kind stunt.
One week before the game, Robert asked his followers to share their best excuses for why they can’t come to work on Monday the 12th—using the hashtag #happymonday.
From the thousands of submissions, we selected the best three excuses and Robert got on Zoom calls with the employees and their bosses to make the case.
The campaign has garnered over 25 million organic video views as of 02.16.24.
And Amazon had to shut down pre-orders of the product because they were maxed out.
#HAPPYMONDAY “SARAH’S EXCUSE” VIDEO
#HAPPYMONDAY “DENISE’S EXCUSE” VIDEO
#HAPPYMONDAY “LOSA’S EXCUSE” VIDEO
